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This may come at a strange time with the merger decision coming soon, but I don’t think Sirius needs a radio guy anymore. The company has compelling content with or without the merger, and the same holds for XM. Sirius, XM, or the combined company needs a creative marketing and distribution guy or girl that can think outside the box. I’m sick of the stagnant radio business model and the boring little dog. When is the last time you heard anyone talk about Howard Stern around the water cooler? Lets just rename Sirius, “100.5″ and XM, “99.4″. If they let them merger they can name the combined company “199.9″, because they are becoming more and more like boring terrestrial radio. Why not start a little buzz or try something new? Make CNET an offer for Radio.com that they can not refuse. Then, forget about the retail receiver market, and push hard for Internet subscribers. Who could forget Radio.com? Heck, the type-in traffic alone will probably pay for the domain. Give Mongo a tattoo. Create a Super Bowl commercial with Stern that would make GoDaddy’s CEO Bob Parsons blush. People are passionate about Howard Stern, the NFL, MLB, Oprah, and much of the other content on satellite radio. Embrace that passion. Brand, market, and distribute that passion into everything Sirius or XM. If Karmazin is going to stay he must break out of that terrestrial mold, because in the future it is going to take more than a merger to compete for subscribers against the increasing competition. Wednesday, November 7th, 2007 at 3:37 am and is filed under Merger, Satellite Radio, XM, Sirius. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. One Response to “Karmazin Should Leave Sirius”Leave a Reply |
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November 11th, 2007 at 1:18 am
Dude are you serious? Mel is the driving force behind Sirius’s success.
This post is seriously one of the worst opinions I have seen.
Are you even a Sirius subscriber?
This statement is WAY off:
“because they are becoming more and more like boring terrestrial radio”