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XM has announced the first Ferrari model to come with factory-installed XM Satellite Radio and XM NavTraffic real-time information service. The Ferrari 612 Scaglietti will come equipped with XM Radio and XM NavTraffic as standard features that will be incorporated into the vehicle’s advanced audio and navigation system. Ferrari will include three years of XM Radio and XM NavTraffic service with each vehicle.

“XM is now available from Ferrari, one of the most prestigious vehicle makers in the world,” said Steve Cook, executive vice president, Automotive, XM Satellite Radio. “Now Ferrari drivers can enhance their driving experience by discovering music and listening to sports, talk and news on the more than 170 channels of XM Radio. XM NavTraffic also enables Ferrari drivers to route around a jam so they can continue to enjoy the road.”

Ok. Ok. It is not the right Ferrari model, but you get the point.

As an investor, these deals are what truely excites me about the potential merger.

Wednesday, August 8th, 2007 at 1:22 am and is filed under XM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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